Ski Shop Opens to Walk-in Shoppers Friday, Dec 17

Ski Shop will open for walk in shoppers this weekend. Appointments can be made during weekdays by contacting or calling 269-244-5635.

Weekend Hours:

Friday, December 17 – 10am – 5pm

Saturday December 18 – 12pm – 7pm

Sunday, December 19 – 12pm – 7pm

Update: 12/12/21 Ski & Board Shop Closed

Attention Holiday Shoppers:

Note: if you would like to drop off equipment for tech work, Brett will be in the shop at 12pm until 2pm

The area wide power outage continues today, Sunday December 12th, as we patiently wait for #teammec as they work hard to restore power, we have made the difficult decision to close the ski and board shop until power is back on. We understand this may impact your holiday shopping plans and apologize for the inconvenience as we await the restoration of our power. Stay tuned to our website and social media for updates.

Ski and Board Shop Opens this Weekend

The Ski and Board Shop will open this weekend.

Hours are…

Friday, December 10 from 10am – 5pm

Saturday, December 11 from 12pm – 7pm

Sunday, December 12 form 12pm – 7pm

The shop offers equipment consignment sale, ski and board services along with brand new ski and board gear. Lots of new soft goods and swiss valley gear are also on the racks waiting for you!

If you have questions for our shop staff, please contact or 269-244-5635.

More Shop information 


E-Gift Cards (& physical cards) Available Now!

Give the Gift of SNOW MUCH FUN! Gift Cards never expire and are reloadable.

Link here for more information and to Buy Now!

Junior Development Team (JDT) Registration Deadline is December 12th.

Junior Development Team (JDT)

Swiss Valley Racing for ages 5-14 years old

JDT is open to all skiers ages 5 to 14, of all ability levels.

JDT Racers are encouraged to attend scheduled events which include races held at Swiss Valley, Timber Ridge, Bittersweet, Cannonsburg, Mt. Brighton, Alpine Valley, and Caberfae Peaks. JDT Director, Jennifer Perry Ross, leads the coaching team made up of former racers and professional ski instructors. This program is extremely affordable with each team member enjoying up to 35 hours of instruction and coaching for only $150. Lift tickets & additional event fees not included.

Program Goals & Training

The JDT program’s primary goal is to give our team members a chance to learn the art of ski racing and improve their overall skiing skills while having fun. Team Participation includes a Holiday JDT Race Camp along with weekly practices scheduled for Tuesday nights and weekend mornings.

Membership Deadline December 12th – REGISTER NOW!

Membership must be purchased by December 12, 2021, limited space available. Membership cost is $150.00 for the season.


Please email Coach Jen with any questions regarding JDT and Membership

…And For Parents!

Parents are encouraged to participate in the complimentary Tuesday Night Parent Ski Clinics, held at the same time as JDT practice. Our Parent Instructor plans a fun lesson each week and also spends time discussing race basics for maximum parent involvement. No additional cost, just show up! Updates for the lessons will be posted on the JDT Facebook group page. Lesson content varies.

For more information onour JDT Program visit

Wednesday Race League is Back – All Abilities Welcome!

WEDNESDAY NIGHT RACE LEAGUE RETURNS TO SWISS VALLEY! We encourage all to participate. Join us for this family friendly competition and night out at Swiss Valley.

Wednesday Night Racing will take place the first 6 Wednesdays of 2022. Join us for gate bashing fun for just $75 in advance for the whole season or $20/night if paid day of. Swiss Valley provides an excellent opportunity for any advanced beginner through expert skier, of all ages – male or female, to hit the gates and have some fun! Mom, Dad, Teenager, Neighbor, Friends, Co-Workers are all invited to join our scheduled Wednesday night racing.

On our race nights, two courses will be set by 6:00PM. Each racer is encouraged to make 4 runs with the best of two being used for the nightly awards. Enjoy awards, food and drink specials in our Chalet or Fireside Picnic Area to celebrate your victory. Those under the age of 21 will celebrate Fireside after racing while those 21 & Up can tell gate bashing stories while enjoying food and drink specials in the Chalet.

RACE FORMAT We will have two divisions, Adult/Challenge & Novice/Family:

The Adult/Challenge Course will be for those expecting a more technically challenging race course and for those with racing experience.

The Novice/Family Course will be set to encourage skill development and advance your skiing technique through the challenge of competition.

Scoring will be points based and by division/class.


Hiring Events – November 15 & November 21

Our Season Starts Soon!

Hiring Events November 15 2pm-7pm & November 21 11am-2pm.

Hiring Snowmakers, Lift Operators, Food Service, Cashiers, Rental Technicians, Ski and Snowboard Instructors.

Flexible schedules, ski and board benefits, ski shop discounts and Super Fun Work Environment!

Meet and Greet with Swiss Valley Ski Patrol – Interested in joining the patrol. Visit us November 21 from 11am-2pm and find out all about it!

For more information call 269-244-5635 or visit

WARREN MILLER – Riviera Theatre – November 18, 2021

Snow Fans!

Warren Miller is BACK, at the Riviera Theatre, on Thursday, November 18 at 7:30!!

Winter Starts Now

Like your favorite boots, the only fitting way to kick off winter is with Warren Miller 🙂  Doors open at 6:45 and at 7:30 we are heading to Maine & Utah & Cali & Alaska (of course) and a nice tour of some local hotspots like SnowKing & Howelsen! 

All your favorite resorts are in the house & SWAG is coming together beautifully.

FB your friends & grab tix at Uncle Jib’s, the Riviera Theatre, or at – today!  Brought to you by ALL our friends at:


Let it SNOW!

The Riviera Theatre is located in Three Rivers Michigan – directions below

Ski Shop Open By Appointment Only – Beginning November 8, 2021

The ski and board shop reopens November 8, 2021 by appointment only. Shipments are arriving now and we are working hard to be ready for the return of winter! To make an appointment email Brett at or call 269-244-5635.

Calling all snow dancers — let the sky open to the white stuff, we are ready!

Ski Clubs are Back! All you need is to organize a group of 10 to ski or ride for Free!

Ski Clubs are Back! The Ski Club Program is designed to accommodate any level skier or snowboarder from novice to advance.

Any group of 10 or more can participate! Schools, offices, organizations, neighborhoods, or civic groups may form a ski club – it’s easy to do!

The cost is affordable AND group sponsors Ski & Ride Free!

Don’t know how to ski or snowboard? No worries, lessons are included too.

Now is the time to sign up – All you need is a minimum of 10 people ready to have some fun together this winter!

More Information at OR Contact Shawna at 269-244-5635 ext 201 or