With heavy hearts, we announce the passing of Jim (‘JW’) Wiseman, owner and founder of Swiss Valley Ski & Snowboard Area. In 1968, Jim, a high school principal and former wife Sandra Wiseman, purchased a small ski area in rural Southwest Michigan with a dream and a disciplined work ethic. He devoted the rest of his life and many years of hard work to build and grow a thriving snow sports business.
For more than 5 decades, hundreds of thousands of guests have learned to ski and snowboard on the slopes of Swiss Valley, warmed up around the fireplace, and après ski with winter friends in the Chalet. He created a very special place that has been enjoyed by generations.